Everett Community College cast this student, Nigel Lindsey, to lead in its upcoming advertisement playing in theaters in summer of 2013./ Christian Zerbel
The cast has been finalized and the choice has been made, sociology student Nigel Lindsey will represent EvCC in an upcoming commercial aimed to hit theaters sometime this summer.
It’s Lindsey’s third quarter at EvCC. He said he came to the college for the track program—now he is a resident of the dorms.
“When I always dreamed about going to college, I always wanted to leave my mark, so I feel like this is a great way,” Linsey said.
He’s thankful for the opportunity and he’ll “definitely be going to a lot more movies, and a lot more movie dates,” Lindsey said jokingly.
Lindsey describes his script as banter between an overly dramatic announcer, who emphasizes negative stereotypes about college, and Lindsey who sets him straight.
He found out about the commercial when his roommate encouraged him to try out, but he isn’t the only EvCC student who will be featured in the commercial.
In fact there will be 20 student extras, according to Jenny Marin, marketing specialist at EvCC.
Marin said filming will be on-campus: inside a classroom, outside Whitehorse Hall and atop the patio on the second floor of Parks building—if weather permits.
Katherine Schiffner, director of public relations at EvCC, explains the thinking behind the commercial. “We're trying to appeal to all prospective students with the commercial, but we're especially targeting high school graduates with a 3.0 or higher … students who would likely be successful in college who aren't earning a college degree.”
According to a 2010 Educational Research and Data Center (ERDC) study, 18 percent of high school grads with GPAs higher than 3.0 didn’t enroll in education beyond high school.
Shooting went for two days Monday, May 20 and Tuesday, May 21.
EvCC did hire outside help through The Creative Group, a service that matches companies to a network of individuals with experience in the creative fields, to concept the ad and develop an overarching campaign. So far the college has spent under $1,000 total on the ad,which mostly went towards consulting costs through Creative Group.
But the shooting and editing will be done by the Media Services Department at EvCC. This is the second ad the department has taken-on; the first, which was compiled in February, was dropped due to concerns raised in focus groups within the college. The old ad had originally featured an animated Ken-like doll playing the lead, and some students who had given feedback on the ad said it was cheesy.
“This is one 30-second commercial. A lot of work is going into this commercial,” said Schiffner, “but we hope to do more videos in the future to capture other aspects of the value of a higher education at Everett Community College, such as a campus tour and some video showing our college's incredible clubs.”